Faux Effects International Inc. News With more than 40 years of history and experience, Faux Effects International is the world leader in innovative product development and training designed exclusively for the professional faux finishing and decorative artist. Faux Effects® at IDAL Faux Effects® was proud to continue our long standing relationship with IDAL at this year’s IDAL Expo in Memphis, TN and on the Main Stage as the IDAL Expo’s “Education Sponsor” where more exciting live demo’s with Faux Effects® products took place. Showcased were various finishes using all the newest that FE has offer such as; EZ-Elements™, Rock-Kote™, Trans-Oxide Colors™ and much, much more! Along with demonstrations of the “tried and true” FE products that you know and love, but maybe forgot about, we also introduced ways to use those FE products with a new twist! Many thanks to our FE distributors who helped make this year's FE booth a great success with fabulous demos, and their product and workshop expertise! Donna Phelps, Sarasota School of Architecture and Faux, Sarasota FL Martin Alan Hirsch, The Faux Finish School Louisville, KY Teri Althouse & David McKendry, Oro Studios, Denver CO Viginina Weathersby, The Southern Institute of Faux Finishing, Brandon MS Mindy Harrell, Faux Assured, Heber City UT Looking forward to 2010 in Portland! Faux Effects World® Volume 10 Now Available! The latest issue of Faux Effects World® is now available. Full of interviews with some of the industry's most accomplished faux and decorative finishers, photo spreads of stunning finishing work, as well as tips and tricks of the trade by some of the best. Keep abreast of industry trends, new products and tools, or find inspiration for your next commission. A must-have for any serious faux or decorative artisan. Get a sneak preview at: Fauxeffectsworld.com Or order yours online at the FauxStore